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Wienermobile

Jul18

Oh, I Wish I Were An Oscar Mayer Wiener!

July 18, 2017

Wienermobile 6There cannot be found a more momentous day in history than July 18, 1936. For it was on that day when a universally recognized symbol of American marketing debuted.

Yes, we are talking about the day the Wienermobile first rolled out onto the streets of America.

Truly it was a stroke of marketing genius to create a car which looks like a giant hot dog. And no doubt the Oscar Mayer people relish this day in their history.

Of course the Wienermobile has evolved over the years. Today, there are eight Wienermobiles and they are assigned regionally throughout the United States. The drivers are known as ‘Hotdoggers’ and to be a Hotdogger you must be a College Senior about to graduate and then commit to one year as a driver. On average some 2000 people a year apply for the job but in the end only 12 are chosen. So it is quite the honor to be a Wienermobile driver.

From the infallible Wikipedia:

“The Oscar Mayer Wienermobile has evolved from Carl Mayer’s original 1936 vehicle to the vehicles seen on the road today. Although fuel rationing kept the Wienermobile off the road during World War II, in the 1950s Oscar Mayer and the Gerstenslager Company created several new vehicles using a Dodge chassis or a Willys Jeep chassis. One of these models is on display at the Henry Ford Museum in Dearborn, Michigan. These Wienermobiles were piloted by “Little Oscar” (portrayed by George Molchan) who would visit stores, schools, orphanages, and children’s hospitals and participate in parades and festivals.

In 1969, new Wienermobiles were built on a Chevrolet motor home chassis and featured Ford Thunderbird taillights. The 1969 vehicle was the first Wienermobile to travel outside the United States. In 1976 Plastic Products, Inc., built a fiberglass and styrofoam model, again on a Chevrolet motor home chassis.

In 1988, Oscar Mayer launched its Hotdogger program, where recent college graduates were hired to drive the Wienermobile through various parts of the nation and abroad. Using a converted Chevrolet van chassis, Stevens Automotive Corporation and noted industrial designer Brooks Stevens built a fleet of six Wienermobiles for the new team of Hotdoggers.”

In 1995 the Wienermobile got plumped up as it grew to 27 feet long and 11 feet tall! It was amazing! New versions are not as long but they are taller at 14 feet in height.

Then, on June 26 of this year, the latest innovations for hot dog delivery were introduced. Yes, it’s true, there is now a Weinerdrone!wienerdrone

https://www.youtube.com/watch?v=9nWXcboDjqo

For more information about the iconic Wienermobile, click here:

https://en.wikipedia.org/wiki/Wienermobile

I’m sure that after reading this you all will want a hot dog. In the wurst way.

Drive In Movies

Jun6

An environment ripe for shenanigans!

June 6, 2017

drive in theatre

June 6 is an important day in US History. But since we all learned about D-Day in our US History classes (or you can pick up my friend Irene Fernandes wonderful novel ‘They Also Served’ for a firsthand account of a war-bride in England during WWII) I have instead chosen another ground breaking event for the subject this week.

Yes, it was on June 6, 1933, when the first commercially successful drive in movie theatre opened in Pennsauken, New Jersey. The father of the drive in movie was one Richard Hollingshead. From the infallible Wikipedia:

“Hollingshead conducted outdoor theater tests in his driveway at 212 Thomas Avenue in Riverton. After nailing a screen to trees in his backyard, he set a 1928 Kodak projector on the hood of his car and put a radio behind the screen, testing different sound levels with his car windows down and up. Blocks under vehicles in the driveway enabled him to determine the size and spacing of ramps so all automobiles could have a clear view of the screen. Hollingshead applied for a patent of his invention on August 6, 1932, and he was given U.S. Patent 1,909,537 on May 16, 1933.”

The American public, already in love with the automobile, also loved the drive-in movie. They reached their peak of popularity in the 1950’s and early 1960’s when some 4,000 Drive-ins existed throughout the United States.

The phenomenon was not without its detractors, however, and drive in movies – which allowed people to view films from the privacy of their car – were labeled ‘passion pits.’ Teenagers, particularly, adored them as it afforded an opportunity to, well, you know.

1950 cadillacSpeaking of which, there were several drive-in movie theaters in my hometown of Yakima, Washington. One evening my sister and I and two of our friends decided to go to the Fruitvale Drive-in (sadly, no longer there). The car my sister drove was a 1950 yellow Cadillac with a red roof; a hand me down from our grandparents.  This tank of a car had all the whistles and bells popular in 1950 including a gauge which told you how good your driving was. Ok, not really, it had to do with gas mileage, but as children our grandfather told us it was evaluating his driving with an arrow that point to words like ‘poor’, ‘fair’, ‘good’ and ‘excellent.’ But, most important of all, it featured a movable spotlight affixed to the car just outside the driver’s side window. There was a handle inside the car to control the light.

On this particular night my sister and one of her friend’s were in the front seat and me and one of my friend’s were in the back. Our attentions were soon drawn to the activities taking place in the backseat of the car parked in front of us. We watched with intense teenage curiosity as the silhouetted heads of the couple descended lower and lower until they were no longer visible.  Now THIS was interesting (unlike the movie whose name I forget). We, of course, giggled and speculated on WHAT exactly might be going on in that car and then my sister remembered ‘the light.’

“Do it!” we encouraged. So she did. A moment later a blaze of floodlight swamped the erstwhile lovers and you never saw feet flail or heads snap up so fast! We descended into paroxysm of laughter. The light was off a moment later but then we worried that we would be in trouble for the illumination during the movie. A few horns honked in objection of the sudden light and we two residents of the back seat ducked down so as not to be seen. Our prank, however, was not exposed and I do believe the lovers in the other car spent the rest of the movie upright. Talk about coyly ‘interrupt-us’.

If you want to know more about the rise and decline of the drive-in movie theater click on this link: https://en.wikipedia.org/wiki/Drive-in_theater

Do you have a story from when you went to the drive in? Please post it in the comments section! I would love to read it.

SPAM!

May16

Spam, Spam, Spam, Spam!

May 16, 2017

If historians were to pick ONE significant event from each year in history what would the most important from 1891 be? The formation of the US Forest Service? No. The opening of Carnegie Hall? Definitely not. The patent of corkboard? Not even close.

spam and beansNo the most significant event of 1891 was when, on May 16th, George Hormel opened a small butcher shop in Austin, Minnesota and introduced the world to… SPAM!

What was significant about the product is that it took pork and ham and cooked it in its own container thus giving it a rather long shelf life. Oh that innovative George Hormel!

Since its creation Spam has become a ubiquitous part of pop culture and the worldwide psyche. It’s eaten throughout the world but especially in Great Britain and also in the Philippines. In the United States more Spam is eaten in Hawaii than in any other state. From the infallible Wikipedia:

“Spam is especially popular in the state of Hawaii, where residents have the highest per capita consumption in the United States. Its perception there is very different from on the mainland.SPAM the Hawaiian Steak

A popular native sushi dish in Hawaii is Spam musubi, where cooked Spam is placed atop rice and wrapped in a band of nori. Varieties of Spam are found in Hawaii that are unavailable in other markets, including Honey Spam, Spam with Bacon, and Hot and Spicy Spam.

Hawaiian Burger King Restaurants began serving Spam in 2007 to compete with the local McDonald’s chains.  In Hawaii, Spam is so popular that it is sometimes referred to as ‘The Hawaiian Steak’.”

My exhaustive research uncovered the existence of a SPAM museum in Austin, Minnesota. Putting that on my bucket list!

Highlighted in a variety of movies and TV shows, SPAM was immortalized in pop culture by the comedic troupe Monty Python.  And, of course, it’s the term which has become synonymous with junk mail. More from Wikipedia:

“Spam was featured in an iconic 1970 Monty Python sketch called ‘Spam’. Set in a café which only served dishes containing Spam, including ‘Spam, Spam, Spam, Spam, Spam, Spam, baked beans, Spam, Spam, Spam and Spam’, the piece also featured a companion song. By the 1990’s, Spam’s perceived ubiquity led to its name being adopted for unsolicited electronic messages, especially spam email.”

Be sure to check out these two links to learn more about Spam!

https://en.wikipedia.org/wiki/Spam_%28food%29

http://brasscastlearts.blogspot.com/2011/05/hormel-spams-world-may-16-1891.html

Streaking!

Mar28

They Call Him The Streak

March 28, 2023

Ray-Stevens-The-Streak-1974.jpgA cultural phenomenon swept through the United States in the spring of 1974, exposing the public to, uh, ‘things’ never before seen. I’m talking, of course, about ‘streaking.’

On March 28 of that year, one of the writers for the Tonight Show stripped down and streaked on air much to the surprise of host Johnny Carson.

http://www.washingtonexaminer.com/crime-history-streaker-flashes-tonight-show-host-johnny-carson/article/412541

This was not the first or the last incident and it may have been connected to the release
the previous day (March 27) of Ray Steven’s hit record “The Streak.” The song reached number one on the charts in May 1974 and remained there for three weeks.

Twickenham_Streaker

Famous photo of the ‘Twickenham Streaker’ from April 20, 1974

Streaking took place at the Academy Awards, on college campuses, and at sporting events for several months. The record for simultaneous streaking was set at the University of Georgia when 1,543 students disrobed on March 7, 1974. By summer, however, the novelty was gone and streaking ran off into pop culture history.

Of course The Infallible Wikipedia has laid itself, um, bare, in sharing information:

“The high point of streaking’s pop culture significance was in 1974, when thousands of streaks took place around the world. A wide range of novelty products were produced to cash in on the fad, from buttons and patches to a wristwatch featuring a streaking Richard Nixon, in pink underwear that said ‘too shy to streak.’

Perhaps the most widely seen streaker in history was 34-year-old Robert Opel, who streaked across the stage of The Dorothy Chandler Pavilion in Los Angeles flashing a peace sign on national US television at the 46th Academy Awards in 1974. Bemused host David Niven quipped, ‘Isn’t it fascinating to think that probably the only laugh that man will ever get in his life is by stripping off and showing his shortcomings?’ Later, evidence arose suggesting that Opel’s appearance was facilitated as a publicity stunt by the show’s producer Jack Haley Jr. Robert Metzler, the show’s business manager, believed that the incident had been planned in some way; during the dress rehearsal Niven had asked Metzler’s wife to borrow a pen so he could write down the famous line, which was thus not the ad-lib it appeared to be.”

Of course, Ray Steven’s song lives on as a reminder of far more fun and innocent times in the spring of 1974. Here’s the YouTube video for all to enjoy!

 

Eisenhower Senior High School in Yakima – where I was a student at the time – was not immune from the phenomenon. I have a distinct memory of the school being all abuzz with talk that Mel C. had streaked during PE class! Mel was quite the character and of all the students in the school, he was absolutely the one to buck convention and go buck naked.

I knew Mel because, like me, he was on the Reveille staff. Between Mort, the editor in chief, the assistant editor, Dick, and Mel, the copy editor, yearbook class was never boring. Like the time Dick climbed out of one of the second floor windows onto a flat roof adjacent to the room, taking a desk and chair with him, and then sitting outside at the desk. It was Mel who locked him out there. The sarcastic wit and barbs never ceased with that trio.

Our adviser, Mrs. Scholl, seemed to enjoy the guys’ shenanigans and they never got in trouble. But in looking at the annual, not a single photo or reference exists to chronicle the day Mel C. streaked at Eisenhower High School in the spring of 1974. Either the event was a bridge too far for the administration or, since not everyone carried cameras with them all the time, it was not chronicled. What a loss. I think every student there wanted to see that.

https://en.wikipedia.org/wiki/Streaking

Most of the 1974 yearbook staff. Mel C., Ike’s first, and likely only, Streaker is in the cowboy hat. Mrs. Scholl, our adviser, is the woman with the bun hairdo. To the left of her is Mort, right behind her is Dick W. This author is at the left side of the photo, sitting behind the gal with the plaid pants.

This article is a reprint of one which was published six years ago on March 28, 2017. The story from my high school days has been expanded.