Oh, I Wish I Were An Oscar Mayer Wiener!
July 18, 2017
There cannot be found a more momentous day in history than July 18, 1936. For it was on that day when a universally recognized symbol of American marketing debuted.
Yes, we are talking about the day the Wienermobile first rolled out onto the streets of America.
Truly it was a stroke of marketing genius to create a car which looks like a giant hot dog. And no doubt the Oscar Mayer people relish this day in their history.
Of course the Wienermobile has evolved over the years. Today, there are eight Wienermobiles and they are assigned regionally throughout the United States. The drivers are known as ‘Hotdoggers’ and to be a Hotdogger you must be a College Senior about to graduate and then commit to one year as a driver. On average some 2000 people a year apply for the job but in the end only 12 are chosen. So it is quite the honor to be a Wienermobile driver.
From the infallible Wikipedia:
“The Oscar Mayer Wienermobile has evolved from Carl Mayer’s original 1936 vehicle to the vehicles seen on the road today. Although fuel rationing kept the Wienermobile off the road during World War II, in the 1950s Oscar Mayer and the Gerstenslager Company created several new vehicles using a Dodge chassis or a Willys Jeep chassis. One of these models is on display at the Henry Ford Museum in Dearborn, Michigan. These Wienermobiles were piloted by “Little Oscar” (portrayed by George Molchan) who would visit stores, schools, orphanages, and children’s hospitals and participate in parades and festivals.
In 1969, new Wienermobiles were built on a Chevrolet motor home chassis and featured Ford Thunderbird taillights. The 1969 vehicle was the first Wienermobile to travel outside the United States. In 1976 Plastic Products, Inc., built a fiberglass and styrofoam model, again on a Chevrolet motor home chassis.
In 1988, Oscar Mayer launched its Hotdogger program, where recent college graduates were hired to drive the Wienermobile through various parts of the nation and abroad. Using a converted Chevrolet van chassis, Stevens Automotive Corporation and noted industrial designer Brooks Stevens built a fleet of six Wienermobiles for the new team of Hotdoggers.”
In 1995 the Wienermobile got plumped up as it grew to 27 feet long and 11 feet tall! It was amazing! New versions are not as long but they are taller at 14 feet in height.
Then, on June 26 of this year, the latest innovations for hot dog delivery were introduced. Yes, it’s true, there is now a Weinerdrone!
For more information about the iconic Wienermobile, click here:
I’m sure that after reading this you all will want a hot dog. In the wurst way.